Asik SyedTwo iconic products from Tamil Nadu — the Kumbakonam betel leaf and the Thovalai flower garland — have been awarded the prestigious Geographical Indication (GI) tag. This designation safeguards their uniqueness, prevents misuse, and elevates their traditional and cultural value. With these additions, Tamil Nadu’s tally of GI-tagged products rises to 62.
What is a Geographical Indication?
A Geographical Indication is a label used for products that originate from a specific place and owe their quality, reputation, or characteristics to that region. The GI tag acts as a form of intellectual property protection, shielding local and traditional products from imitation. It also helps in promoting regional identity and boosting economic value.
Kumbakonam Betel Leaf: Nature’s Tender Gift
Harvested every 15 to 18 days — far more frequently than in other regions — the Kumbakonam betel leaf is celebrated for its tender texture and freshness. Its quality is attributed to the fertile alluvial soil and favorable climate of the Thanjavur-Kumbakonam belt, making it a cut above the rest.
Deep Roots in Tamil Culture
The betel leaf holds a sacred place in Tamil tradition, used widely in rituals, weddings, and festivals. Literary works through the ages, including those by freedom fighter Subramania Bharathiyar, echo its cultural importance.
A Touch of Healing
The local variant, known as ‘Vellaikodi’, isn’t just revered for its ceremonial role — it’s also valued for its medicinal properties, especially in treating headaches, adding a therapeutic layer to its identity.
Thovalai Flower Garland: Woven Beauty from Kanyakumari
Crafted meticulously in the Thovalai region of Kanyakumari, these garlands use a variety of flowers and are distinguished by their mat-like weaving pattern. Revered for both aesthetic elegance and craftsmanship, they are cherished in Tamil Nadu and even across the border in Kerala.
Economic and Cultural Boost of Kumbakonam Betel Leaf & Thovalai Flower Garland
The GI tag is more than just recognition — it’s an economic catalyst.
- Kumbakonam could soon become a major export hub for betel leaves.
- Thovalai’s artisans and flower growers stand to gain enhanced income and visibility.
- The tags encourage the preservation of traditional knowledge and sustainable practices.
Looking Ahead
With increased market visibility, consumer trust, and global interest, both these traditional treasures are poised for growth. Farmers and artisans alike are likely to benefit through better pricing and demand, ensuring that heritage and livelihood go hand in hand.
Neha Baruah
