Neha BaruahThe 12th edition of the International Tourism Mart (ITM) is set to take place in Kaziranga from November 26 to 29, 2024. This prestigious annual event serves as a bridge for tourism professionals in northeastern India, fostering collaboration between buyers, sellers, and the media. Organized by the Ministry of Tourism, the mart showcases the immense tourism potential of the region.
Sustainability at the Forefront
This year’s ITM places a strong emphasis on sustainability, aligning with the Ministry of Tourism’s “Travel for Life” initiative. The event is designed to minimize its environmental footprint, promoting energy-efficient practices and eliminating the use of single-use plastics.
Participants and Stakeholders
The event is expected to draw around 400 participants, including tour operators, hoteliers, and homestay owners. Tourism service providers, influencers, and key media personnel will also be in attendance. Government representatives and international students will gain valuable insights into the evolving tourism landscape in the region.
Key Event Features
Over the course of three days, the ITM will offer a variety of engaging activities. State governments will present their tourism offerings, and business-to-business meetings will foster new partnerships. Panel discussions will explore both the challenges and opportunities facing the industry. Additionally, food demonstrations will highlight the rich culinary heritage of the region, while cultural evenings and live performances will add to the vibrant atmosphere.
Exploring the Region’s Rich Heritage
Participants will have the opportunity to visit some of the region’s most iconic sites. These include the UNESCO World Heritage-listed Charaideo Moidam, the biodiversity-rich Kaziranga National Park, the Hathikuli Tea Estate, and the Orchid and Biodiversity Park, each offering a unique perspective on the area’s natural and cultural treasures.
Extensive Media Coverage
The event will receive extensive media attention, helping to promote the tourism potential of northeastern India to both domestic and international audiences. This coverage will spotlight the region’s commitment to sustainable tourism, positioning the mart as a key platform for promoting eco-friendly travel practices.
Neha Baruah
