Assam has achieved a major milestone with the Assam GI Joha Rice Export, as its famous aromatic rice reaches global markets. A total of 25 metric tonnes of GI-tagged Joha rice has been sent from Guwahati to the United Kingdom and Italy. This marks the first large-scale export of this traditional rice variety to Europe and shows rising global demand for India’s special agricultural products.

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First Shipment to European Markets

The export was supported by Agricultural and Processed Food Products Export Development Authority under the Ministry of Commerce and Industry, along with the Assam agriculture department. The goal is to connect local farmers directly with international buyers.

The rice will be transported by road from Guwahati to Kolkata and then shipped to Europe. This step shows that Assam can meet global quality standards and expand into new markets.

Unique Features of Joha Rice

Joha rice is a traditional aromatic rice grown mainly in Assam. It is known for its sweet smell, fine grains, and rich taste. It is widely used in Assamese cuisine and is popular in premium food markets.

The rice received the Geographical Indication (GI) tag in 2017. This tag helps protect its origin and increases its value in both local and global markets. The GI status has played an important role in boosting its identity worldwide.

Assam GI Joha Rice Export Growing Global Demand

Before entering Europe, Joha rice was already exported to countries in Asia and West Asia. Earlier shipments included Vietnam and nations like Kuwait, Bahrain, Qatar, Oman, and Saudi Arabia.

These exports helped introduce Joha rice to global consumers. Today, the demand for traditional and healthy grains is rising, which has further increased interest in this Assamese rice.

Boost for Farmers and Economy

The Assam GI Joha Rice Export is expected to improve income opportunities for farmers. It will also increase the global recognition of Assam’s agricultural products.

By entering premium international markets, Assam is aiming to position Joha rice as a high-value product. This can attract more investment in farming, quality improvement, and branding of the rice.